• about

Effective senior professional with many years experience in advertising, marketing, printing and publishing. Recognized as a resourceful, practical problem solver, developing efficiencies and implementing cost-saving strategies that positively impact the bottom line. Calm under pressure and a stickler for details. Motivated to exceed clients' expectations. Proficient coordinator of multiple, complex projects and personalities in fast-paced environments while maintaining sense of humor and balance. Known for doing “whatever it takes.”

Freelance Commercial Photographer
Based in Santa Fe, New Mexico, Joslyn Baker has been shooting professionally since 1980. Shooting digital or film, on location or in the studio, Joslyn is fluent in architectural, food, jewelry, product and catalog photography for promotional use by agencies, service, retail and manufacturing companies. A creative, resourceful collaborator with art directors, clients and talent, she recognizes the value of the art of persuasion through superlative photography.

Freelance Photo Producer
Plan, organize, manage and coordinate all aspects of a commercial photo studio or shoot. Creative, resourceful collaborator with art directors, photographers, and talent. Liaison between client, staff, crew, and agency personnel to establish and maintain a productive work environment. Management and communication skills ensure equipment and personnel are in place, on schedule, and that everything runs smoothly within budget.

Photo shoot producer
• Concepting
• Estimating, cost accounting
• Casting
• Locations
• Crew
• Equipment rentals
• Catering
• On–site coordination
• Transportation
• Post-production
• Communication

Freelance Print Producer
Manage and coordinate all aspects of print production.  Exemplary record of delivering of top-quality printed products on time and within budget. Liaison between vendors, creatives, account service and accounting personnel to establish and maintain clear communications. Vendor management and negotiation skills result in top-notch work from suppliers and beneficial working relationships. A creative, strategic thinker, can follow concepts through to implementation. 

Portfolio includes collateral, international multi-lingual ad campaigns, trade show exhibits, outdoor, out-of-home, specialty promotional items, packaging, POS, signage, direct mail with fulfillment, specialty printing & binding.

Print production manager

• Offset, digital & variable printing
• Specs, budgeting, estimating & scheduling
• Consulting & advising of cost-savings
• Proof approvals, press checks
• Direct mail & fulfillment
• Vendor management
• Manage & direct staff
• Maintain library, license & usage